Whether your trying to get the latest electronics, new car with all the bellsand whistles or a gutter cover for your home, there are always going to be a person or company out there that’s going to try and sell you the latest design. Whether or not it’s better or worse than the standard get the job done design remains to be seen. More often than not the only thing different are the unnecessary bells and whistles and the range in prices. In some cases these extras reduce the effectiveness of the product, increases the cost making the new product less cost effective. Some salespeople play on the consumers what we like to call the “keep up with the Jones” compulsion. “This is the best product on the market today, everyone else has last year’s model, the other guy’s product costs way less than ours so it must be junk”. In reality if the product you are looking to purchase is similar to other competing products, the price should be similar.This holds true in the gutter cover industry as well. In recent years there have been a multitude of new gutter protection products come on the market with varying degrees of success not only in keeping the gutters they are installed on clean and free flowing but creating revenue for the manufacturers, installers and sales reps. that sell them. Let’s be honest people that are in the business of manufacturing, installing and selling products to the consumer are in business to make money and if they can’t make a profit they won’t be in business for long. The question is how much is too much, and are you, the consumer getting a value for your money? Let’s just say for argument sake we are in a free market society today and businesses can charge whatever they want for their product or service. In a true free market it is up to the purchaser to do his or her due diligence to be able make an intelligent decision about the purchases they make.